Roxhill Media: a next-generation media database for 8,000+ PR professionals
Everlution builds and runs the Roxhill platform — journalist search, social-media insight, alerts and the Pinpoint analytics tool — used by more than 8,000 PR professionals to find the right journalist at the right time.
- Service
- Development
- Industry
- Media intelligence
- Client
- Roxhill Media ↗
- Year
- 2021
Founder Alex Northcott built his first PR database in 2004, sold it in 2010 and came back in 2015 wanting something better than a phone directory — a tool that also teaches PR people how a fast-changing media landscape actually works. That needs a platform that is part database, part social-media aggregator, part analytics engine, and stays fast as the data grows.
Everlution designs, builds and operates the platform end to end. Journalist search by topic, sector, keyword and company; live aggregation of journalists' Twitter and Instagram activity; configurable alerts on journalist moves and coverage; a webinar archive with 100+ recordings; a mobile app; and Pinpoint, an analytics tool that compares media activity across print, online, Twitter and Instagram over any time window.
A platform that more than 8,000 PR professionals use daily, extended over the years with new data sources, newsletters (Tomorrow's Business, RoxStar, PR Insight) and analytics — with Everlution as the long-term engineering partner rather than a one-off agency.
What Roxhill is
Roxhill Media is a media-intelligence tool for PR professionals. Its founder, Alex Northcott, built his original PR database in 2004, sold it in 2010 and returned to the problem in 2015 with the ambition to go beyond the traditional contact list: help PR people learn who to contact, how, when and with what pitch, in a media world that changes every week. Today the platform is used by more than 8,000 people.
What we built
| Capability | What it does |
|---|---|
| Journalist search | Find journalists by topic, sector, keyword and company; build lists for a campaign |
| Social insight | Journalists’ Twitter and Instagram activity in one profile, so you know what they actually care about |
| Direct access | Weekly webinars with leading journalists; an archive of 100+ recordings and learning material |
| Alerts | Configurable notifications about journalist moves, articles and posts, on your schedule |
| Pinpoint | Trend analytics across print, online, Twitter and Instagram — segment by date, sector, country, outlet or journalist |
| Mobile app | The media database, lists and streams in your pocket |
Topics span health, education, fashion and beauty, finance, media, property, public sector, retail, technology and travel. Around the product Roxhill publishes daily newsletters — Tomorrow’s Business by Simon English, RoxStar by four Roxhill journalists — and PR Insight, all of which the platform supports.
Everlution’s role
Everlution is the engineering team behind Roxhill: architecture, development, data pipelines from social networks and media sources, the analytics behind Pinpoint, and day-to-day operation. Under the hood the platform ingests and analyses more than 100,000 articles and posts every day and searches across terabyte-scale indexes — while a PR user still gets their results in a fraction of a second. It is the kind of business-critical, data-heavy platform we specialise in — and one we have kept evolving with the client for years.
Screenshots and feature descriptions are taken from roxhillmedia.com/how-it-works.
A consultation with one of our engineers
Tell us what you are dealing with. Within two working days you get a concrete proposal with scope and price.
- Reply from a senior engineer or lead auditor, not an account manager
- Fixed scope and price before any work starts
- ISO 9001 and ISO 27001 certified processes, NDA on request